Tag Archives: Mike Sheahan

In Bed With The Hun

North Melbourne Football Club’s media department has been pushing for positive coverage over the last 18 months, culminating in a massive pre-season campaign to coincide with the opening of the new facility. But there is one media outlet the Roos seem keen to leave out in the cold: The Age. Continue reading

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Footy’s (Dud) Fourth Estate

Since North Melbourne’s on-field season has pretty much gone, along with Boris the chicken and Dean Laidley, the media’s patronising and dismissive coverage of our proud club has petered out to next to nothing. If North weren’t in the hunt … Continue reading

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The PR Honeymoon Is Over

The PR dream that the Brayshaw-Arocca administration have enjoyed for nearly 18 months is well and truly over. In the last few days the list of negative commentary reads like a who’s-who of the footy media: Iron Mike Sheahan, Caroline … Continue reading

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Sheahan Sells Out North

After 6 rounds and a couple of bad losses, The Hun’s Iron Mike Sheahan has decided it’s game over for North Melbourne Football Club. Not only has he written off North’s finals chances in 2009, he reckons they should have … Continue reading

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