The PR dream that the Brayshaw-Arocca administration have enjoyed for nearly 18 months is well and truly over. In the last few days the list of negative commentary reads like a who’s-who of the footy media: Iron Mike Sheahan, Caroline Wilson, Footy Classified, Sportal … the list goes on. But the prize for the most damning analysis has to go to Patrick Smith, who wrote a particularly spiteful piece in today’s Oz.
Why? Well, there’s the obvious Boris the chicken incident, coupled with a dreadful on-field start to the season. But the most damaging commentary has been directed at North’s pale blue and white clash strip, ultimately questioning Brayshaw and Arocca’s leadership on the issue.
The truth is, it all shows how fickle the media world really is. One week they hold North up as an example for other struggling clubs, the next they are condemned for shunning the Gold Coast. The fact that North’s off-field situation has not changed one iota is irrelevant. And there’s nothing for it but to continue Brayshaw and Arocca’s (until recently) successful media strategy – open and honest communication.
In the meantime, North supporters should sleep easy knowing this will all blow over in another week. And take a look at what’s happening at Arden St …!