North Melbourne’s media & communications department has come a long way in the last six months. After getting it all wrong early in the year, NMFC’s use of the web has improved significantly (in particular their Twitter and Facebook use). But it took a massive hit this morning with this article.
Presumably, the club’s media department has access to its own CEO and Chairman, and had the opportunity to interview them. This could have made an interesting article. Instead, we are left to ponder a shallow, pointless and factually incorrect piece (it implies that James Brayshaw became Chairman before the Gold Coast relocation was rejected). Throw in a few average photos and a terrible pun, and the mediocrity is complete.
Interestingly, the article is not attributed to anyone. So my question to the club is, did the work experience kid write it?