North Melbourne Football Club have just released their 2010 membership advertisement:
While the ad is okay, I’m not quite 100% on it. Firstly, it seems apparent from this article – which trumpets Brent Harvey as the architect of the concept – that there was little or no input from a professional advertising firm. (I could be wrong though.) Given that the ad is purely for the web and the big screen at Docklands, it’s not really a big deal, but the ad does seems a bit pov because of it. And given that Brent Harvey has come up with it, it’s not a bad effort.
Secondly, NMFC have a created what I consider to be a smart and well-considered marketing campaign for the 2010 season around the tag line, “New Game, New Era”. (I particularly like the regular updates to the website banner on the homepage – all using the same theme/imagery.) But this ad does not fit within that theme at all. I wouldn’t have thought it’d be too hard to have done so?
Finally, where is North’s hot new frontman, Brad Scott? A hit with fans and ladies alike, Scott’s omission seems like the biggest oversight.
What do you think?