NMFC 2010 Membership Ad

North Melbourne Football Club have just released their 2010 membership advertisement:

Version 1:

Version 2:

While the ad is okay, I’m not quite 100% on it. Firstly, it seems apparent from this article – which trumpets Brent Harvey as the architect of the concept – that there was little or no input from a professional advertising firm. (I could be wrong though.) Given that the ad is purely for the web and the big screen at Docklands, it’s not really a big deal, but the ad does seems a bit pov because of it. And given that Brent Harvey has come up with it, it’s not a bad effort.

Secondly, NMFC have a created what I consider to be a smart and well-considered marketing campaign for the 2010 season around the tag line, “New Game, New Era”. (I particularly like the regular updates to the website banner on the homepage – all using the same theme/imagery.) But this ad does not fit within that theme at all. I wouldn’t have thought it’d be too hard to have done so?

Finally, where is North’s hot new frontman, Brad Scott? A hit with fans and ladies alike, Scott’s omission seems like the biggest oversight.

What do you think?



Filed under Off Field

4 responses to “NMFC 2010 Membership Ad

  1. Emma

    Wow. Can fans not also be ladies as well? Watch yourself, Rev.

  2. I’m pretty happy with the ad, but agree that they should have included Brad Scott in there.

    However, in so many ways, it’s a much better ad than the ones we ran even just three years ago.

    Oh, and there is nothing magical about using an advertising firm. They are just as capable of doing a crap ad as a good one. And we would be paying far more by using an agency. I’m taking a guess here, but there are some coterie members who are involved in the local film industry, and they probably helped with the advertisement.

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