Tag Archives: Eugene Arocca

A tale of two clubs

Only a few years ago, new presidents took the reins of Melbourne and North Melbourne, seeking to rebuild their respective clubs. In the seasons since, the chosen path for each presidentĀ hasĀ been very different. And the results are stark. Continue reading

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Debunking Electoral Myths

I have been in hibernation from Roo Beauty whilst in Africa, following my beloved North Melbourne Football Club from afar. But recent misinformation about a particular area of interest – the forthcoming NMFC Board elections – has woken me from my slumber. I feel it is Reverend Shinboner’s duty to set some facts straight.

The recent controversy relates to unauthorised use of NMFC’s membership mailing list by an aspiring Board nominee, long-time club supporter and successful businessman, Peter de Rauch. Continue reading

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In Bed With The Hun

North Melbourne Football Club’s media department has been pushing for positive coverage over the last 18 months, culminating in a massive pre-season campaign to coincide with the opening of the new facility. But there is one media outlet the Roos seem keen to leave out in the cold: The Age. Continue reading

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AGM Wrap

North Melbourne Football Club has a fascinating 12 months ahead of them off the field. At the NMFC Annual General Meeting (AGM) last night, we got a taste for what the club has in store. Here’s a summary:

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A New Rivalry

North Melbourne Football Club has been robbed of its traditional rivalries in recent years. But an AFL Gold Coast team presents a unique opportunity for NMFC to capitalise on a very real rivalry.

While rarely acknowledged in the media, North Melbourne has some fascinating traditional rivalries. Continue reading

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Work Experience Kid Writes NMFC Article

North Melbourne’s media & communications department has come a long way in the last six months. After getting it all wrong early in the year, NMFC’s use of the web has improved significantly (in particular their Twitter and Facebook use). But it took a massive hit this morning with this article.

WTF?!?

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Learning and Life Centre: The Real Deal?

I knew North Melbourne’s proposed Learning and Life Centre was nothing more than a cunning ruse, even before they appointed Andrew Demetriou’s brother to lead it.

It was all clear in my head: label the club’s redevelopment plans as a ‘local community investment’ and the State will chip in a few mill. Spin it as an ‘innovative educational facility’ and the Dept of Education will cough up another couple. Throw in some ‘multicultural youth’, ‘underpriviledged schools’ and a few other random buzz words and the philanthropists will be eating off your plate. All the while, Arocca and co. get the state of the art training facility they always dreamed of, with a fresh angle on converting every school kid in the area! Then they appoint James Demetriou to lead it.

“He’ll bludgeon ’em all ’til they bleed blue and white!”. I can hear the NMFC Board room laughing from the next suburb.

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