Tag Archives: Media

A tale of two clubs

Only a few years ago, new presidents took the reins of Melbourne and North Melbourne, seeking to rebuild their respective clubs. In the seasons since, the chosen path for each president has been very different. And the results are stark. Continue reading

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Is North relevant?

I return to Melbourne after a year away, and all my footy friends echo the same sentiments: North are in trouble. According to them a cloud of doom and gloom, more threatening than ever before, is descending on Arden St. It’s only a matter of time.

I laugh it off with brazen confidence. I’ve seen it all before, in 1996 and 2007. I’ve read it throughout North’s history, I’ve heard all the arguments. North will survive, they always have.

But then I sense something new. Their tone is different – there’s an honest fear in their voice, in their eyes. They actually believe that North are gone.

The thought troubles me. Good football people are losing the faith. Has the AFL won the war of propaganda? Continue reading

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3 Votes: NMFC Media Dept

At times, I’ve been critical of North Melbourne Football Club’s use of social media. But over the past six months they have really come into their own, and can now claim to be one of the leading AFL clubs when it comes to social media engagement. This morning, they really hit the nail on the head. Continue reading

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NMFC 2010 Membership Ad

North Melbourne Football Club have just released their 2010 membership advertisement:

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In Bed With The Hun

North Melbourne Football Club’s media department has been pushing for positive coverage over the last 18 months, culminating in a massive pre-season campaign to coincide with the opening of the new facility. But there is one media outlet the Roos seem keen to leave out in the cold: The Age. Continue reading

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Who Killed Mathew Stokes?

(It’s not often I blog beyond the confines of Arden St, but this really pisses me off.)

You would have all heard of poor Mathew Stokes’ plight. My question is, who killed him (or at least his career)? The suspects are: Continue reading

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Work Experience Kid Writes NMFC Article

North Melbourne’s media & communications department has come a long way in the last six months. After getting it all wrong early in the year, NMFC’s use of the web has improved significantly (in particular their Twitter and Facebook use). But it took a massive hit this morning with this article.

WTF?!?

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