At times, I’ve been critical of North Melbourne Football Club’s use of social media. But over the past six months they have really come into their own, and can now claim to be one of the leading AFL clubs when it comes to social media engagement. This morning, they really hit the nail on the head. Continue reading
Tag Archives: Web 2.0
If you’d asked me twelve months ago which news outlet has the superior AFL football coverage, I would’ve said The Age. But is it still the case? Continue reading
Since North Melbourne’s on-field season has pretty much gone, along with Boris the chicken and Dean Laidley, the media’s patronising and dismissive coverage of our proud club has petered out to next to nothing. If North weren’t in the hunt for Nathan Buckley as coach, biased match reviews would be the only time the media bothered to mention NMFC.
A blogging peer has done an astute analysis of footy’s mediocre broadcast media – time to put the spotlight on the online portals of the old print media.
I’m not against web forums. I think they’re an interesting space to throw around ideas and find a collective that would otherwise be impossible. As an avid North supporter, I don’t know anyone who follows my club as much as me. But on BigFooty I can find a collective of literally hundreds of North supporters with a deep knowledge of my club, whom I can hear from whenever I want.
But it’s a slippery slope to bitterness. Web forums always seem to bring out the worst in people. Anger, rather than euphoria, seems the source of inspiration for most contributors, and slagging off is under the protection of anonymity. And it’s infectious. If you spend too long trawling through forums, you start to believe some of the vitriol that gets thrown around.
The latest issue on BigFooty is James Brayshaw’s public support of Laidley. Apparently it’s enough to question JB’s Presidential credentials?!? On one hand I can handle passionate North supporters debating Laidley’s future (as has been the case for some time) . But to stick the boots into Brayshaw for looking after his own is downright offensive. What do you expect him to do?!?
It got to the point recently where Eugene Arocca decided enough was enough, jumping on BigFooty and shooting down some particularly destructive criticism. It worked, with supporters coming out and backing Arocca’s comments.
But it didn’t last long, and it never will. While moderators take a hands off approach and commentors remain detached from the players and officials they attack, the BigFooty forums will revert to the poisonous discussions that they are.